Category: KNOWLEDGE BASE

How do you work?Joanna Julia Checińska: I work with two types of clients. The first are individuals who are just entering the online space and want to build their personal brand and start an online business—usually people looking to leave their full-time jobs. I help them from the ground up: finding and implementing a business idea,…

Why does it feel like everyone is making money on Instagram—except you? You’re showing up, posting Reels, doing Stories, investing hours into content creation… but clients? Still none. The frustration is real, and you’re not alone. The truth is, despite what some gurus claim, Instagram is not a magic money machine. In fact, for most…

In a recent collaboration with a specialist mortgage brokerage, a two-month digital marketing campaign yielded exceptional results — demonstrating the measurable power of strategic content, lead generation funnels, and conversion-oriented assets. The client operates in a niche mortgage market, focusing on employed professionals and company directors with complex credit histories. Prior to the campaign, the…